Design and Development for Appvance

New name, new direction

When a company changes their name and direction, they often need to update their design to better show the new direction the company is taking. This was the case for Appvance. Their old site wasn’t going to do the job.

PSD to WordPress for Appvance
PushToTest site with minor changes after name change
We had begun updating the old site slowly to include the new company logo and colors but, as many of you know, this often isn’t enough.

Tina Shakour, VP of Marketing at Appvance, wanted a minimalist design that would show very clearly what the company was about as well as having very clear calls to action. Although I had only done a PSD to Genesis conversion on the old site as someone else had done the design, Tina asked me if I could take on the design aspect of the project as well.

We had discussions about the target market of the company and how to appeal those visitors. After talking about the functionality that she wanted for the site, I began to design it.

Simple and Scalable

Although this site would be using WordPress as the CMS, I design for the web, not just a CMS or a framework. The design needed to be simple but since I also develop websites, I was able to take into account scalability. So many designs tie the hands of the client into certain things and this is something I strongly recommend against.

If the site can’t grow and expand as the company does, then what good is it really?

The old site wasn’t designed on a grid, which made developing for mobile responsive very painful. Taking details like this into account while designing makes for a much easier and cleaner process throughout the project.

From vision to a WordPress website

I used WordPress and the Genesis framework for the site. By using these tools, I was able to keep development time and costs lower, which everyone loves.

Screenshot of Appvance website
Screenshot of new Appvance website
Some custom functionality that the site uses:

  • Team member custom post type
  • Font icon usage
  • The option to add content boxes on each page
  • Custom blog design

Once the site was delivered, Tina and the Appvance team were happy with the results. It’s proving to help market their new vision much easier as well as having a much more simple website to manage and add content to.

I’d love to hear what you think about the new design! Please let me know in the comments section below.

Leave a Reply