I’m sure you’ve heard the phrase “content is king” when it comes to search engines. What about for your readers? They like content, too! This is why content writing plays such an important role in having a successful website that visitors keep coming back to, but when it comes to writing for the web, there are a few things you need to keep in mind.
Write for your target audience
Writing for the web is not much different from writing a letter. You need to write to your target audience. Keep in mind what your perfect visitor is looking for on your website or your blog. If I’m writing for a client in the medical industry, I’ll write much differently than I would for a pre-school and I’m sure you would, too.
Don’t copy content from other websites
If you’re thinking about copying someone else’s content just for the sake of having more for your readers to see and read on your site for any reason, don’t do it, it’s not worth it. Not only do your readers deserve better, but search engines frown upon duplicate content. If you’re doing this for search engine optimization, chances are it will have more of a negative impact than a positive one on your search results. If you’re paying someone to do some content writing for you, make sure that the content is original . A good way to check to see if your website content is original is to use something like Copyscape to check.
Use proper grammar and spell check
This one is a biggie, but is often overlooked. This occurs most often when clients use off-shore companies for content writing. The thought of saving some money by sending this job elsewhere may seem great in theory, but make sure the content that’s been written for you is high quality.
Writing for the web isn’t the most difficult thing in the world, but it does take time and effort to produce high quality content for your website. If you use the 3 steps outlined above, you’ll have a great start.
If you find you don’t have the time to write the content for your site and would like it written for you, please contact me and ask me about my content writing services. If you have any questions about the article or suggestions for some other articles, please leave a comment below.