Catchy title, right? Is it actually true? Not really. But now that I have you here, let’s talk! Many WordPress developers use statements like that to get you to build a web presence using their services. They, probably looking like that guy on the left, would have you believe that Google and Bing send their crawlers out and search for WordPress sites to move up in rankings, but we all know that is DEFINITELY NOT true. You may have read that WordPress is amazing at SEO (Search Engine Optimization) and all you have to do is start-up your new WordPress site, put some pages up, write a couple of posts in your blog and the flow of visitors will be too overwhelming for your own good! I wish that were the case, but it is simply not true.
Don’t get me wrong. I’m not saying that WordPress is bad at SEO. Quite the contrary, I think it’s a great tool for SEO. But to understand why people say it’s so good and why it’s not just a matter of switching your site over, you’ll have to understand the current state of affairs of SEO and what WordPress does to make your life easier.
Search engines like content. WordPress does content.
Well yeah. This has been the case for a while. Search engines love original and authentic content. You know what they love? FRESH content! Adding new and interesting posts or pages to your site, something I am guilty of not doing often enough, is incredibly important in gaining search engine rankings.
WordPress is made to create content, people! It was originally a blog tool that has blossomed into what it is today. What’s a site that is fed with new and interesting information? That’d be fresh content, Bob. It still does blogging as well as anything out there, so it only makes sense that it would be great for this aspect of SEO.
Ever heard of it? It’s just basically lumping all the small stuff like title tags, h1, h2, etc. How does WordPress help me with that? A lot of this is up to the theme you’re using and if the designer and developer took this stuff into account in creating it.
For some aspects of technical SEO, like title tags, meta descriptions and the like, you can install an SEO plugin from the WordPress plugin directory. Some of the more popular ones are:
Feel free to look around the plugin directory and find one that works for you!
Social Media Capability
Although most social media won’t directly help you boost your rankings, they definitely don’t hurt. When it comes down to it, what’s the purpose of wanting to do a better job at SEO? It’s to increase your site’s visitors. Why not use social media like twitter, Facebook or Google+ to increase your visibility to potential visitors of your site?
WordPress has tons of social media functionality by using plugins. You can include some feeds from your favorite networks and even better, share your content on the social sites on the site itself very easily.
So, can you be number 1 on Google by building your site on WordPress? Definitely! Will it be number 1 just because you used WordPress? Definitely not! It’s going to take some work by you or the SEO you hire to do that for you, but building your site on WordPress gives your web presence a solid foundation on reaching it’s goals.
Have any comments or questions on this article? I’d love to hear from you! Please leave a comment below.