As a WordPress developer, I often get phone calls asking for web development services. After the first set of questions and introductions, I ask the most important question, right next to budgets, that I will ask you: “What’s your target market?”
If you’re not sure who it is you want to sell or talk to, how can the look and feel of your web design be decided? People looking for different services want to see different things when they come to your web site. For example, if you’re a real estate agent, you’re target market is much different from that of a photographer. You’re web presence should show that difference.
Different Vertical, Different Design
Now that example is very drastic, so it’s easy to think of the differences. But let’s stay in the real estate vertical market. There are kinds of real estate agents that specialize in different kinds of housing. So a web site of a real estate agent that specializes in transitioning seniors and the web site of an agent that focuses on first time home buyers should look, feel and discuss very different things.
While this may seem like a no-brainer, why is it so hard to see this in real world applications? This is why designing your target market first is so important. Not only will this help your designer and developer come up with a better design for you, but will also help your web presence work better for you and your business. Bottom line, that’s what all of this is about, right?
Is this something you’ve seen? Agree or disagree with any of my statements? Let’s start talking about it by leaving a comment below!