Back in July, I wrote an article about real estate web design and what I thought about how most people were handling it. At the end of the article, I decided to try to come up with a design for a real estate web site that would be both aesthetically pleasing as well as highly functional. In this article, I’ll talk about my thought process I had before I delved into any drawing or coding.
As I stated in the previous article, I decided to use WordPress to create the website for the ease of use in updating it after the fact as well as there being lots of functionality that can be used in it. Social media and MLS integration would be much easier, as well as the website being inherently good for SEO made this the best choice, in my opinion.
In brainstorming the web design and what it would eventually look like, I wanted to be sure to use lots of pictures to catch the attention of potential visitors and have search forms and calls to action that were close by to give said visitors something to do after we have their attention. Slideshows are great for grabbing attention so it would definitely be necessary to have one that included some pictures of some nice real estate.
For the demo web design, I wanted to put a search form close by so that once I had the attention of the visitors, it would be easier to keep them on the site by giving them something to do! It couldn’t be just any search form, I wanted the search form to be integrated with MLS to give them the ability to search for the real estate they are so desperately craving!
I also wanted the web design to be easily to navigate so users would feel that they could get anywhere they wanted to with just a click or two. This meant menus would stand out so you could easily remember where they were. Real estate web sites tend to have a lot of information, so this design would definitely need more than one menu so that the web design doesn’t feel cluttered while still giving users access to everything they needed.
In the next post in the series, I’ll finish my thought process on what I want the home page and go a little deeper into what kinds of functionality I want the design to have.
Anything you’d like to see on the web site that I haven’t talked about yet? Let me know by leaving a comment below or send me a message using the form to the right.