Anyone that’ll tell you there isn’t a big difference between a custom WordPress theme and theme customization is lying to you. There are plenty of people who think and would lead you to believe that the two are the same.
Even worse, there’s a good chance they’re trying to rip you off.
Buyer beware and know what you’re getting when you hire a web design/developer. Let’s dive into what the two are:
When you hire someone to customize a theme for you, this means either you or they have picked out a theme that will suit your needs and customize and adapt it to fit your style. By customizing and adapting, I mean stuff like changing the colors to fit your brand and adding a logo, maybe moving where a certain type of content is placed. Simple stuff.
Relate it to finding the car of your dreams, only it’s in the wrong color, such as hot pink. You buy it, take it to a paint shop and have them paint it in your favorite color, neon green. Perfect!
This is the cheaper of the options you’ll have when hiring someone. Much cheaper than building the car of your dreams, right?
But what if you find the car of your dreams, except it doesn’t have leather seats. That’s going to add some cost. Wish it was a convertible instead? Things are starting to get pricey. “Gosh, I really wish it could float so I could go fishing in it!” You’re embarking on some truly expensive territory now and it doesn’t sound like you had found the car of your dreams after all.
Custom WordPress Themes
That’s where custom themes come in. They’re designed by someone to fit your style. Yours and no one else’s! You want a neon green, convertible car/boat with leather seats? It can be built. Depending on what it is you want, it might end up being cheaper than if you had started with something and done all of those customizations to it. It’ll definitely work better as it was specifically built to do what you wanted.
The only limit to what is able to be done is your budget, really.
OK. So you understand what the two are and see the differences. So what’s the problem?
People Getting Taken Advantage Of
My problem is that there are designers/developers that charge custom theme prices for theme customizations. What’s more? The client thinks they’re getting a custom designed theme specifically for them. They weren’t told what was going on, they just got the bill.
The worst offense I’ve seen of this happened to a local business owner I met and they paid $8k for what amounted to a paint job on a theme. Literally logo placed and some colors changed. If the person who worked on it spent more than 5 or 6 hours on it, I’d be surprised.
Go ahead, take a minute and pick your jaw up off of the floor.
How sad is it when you hear of someone paying thousands of dollars for a web site only to find out their developer purchased a theme somewhere, changed some colors and added a logo then called it custom. I hear this happening a lot and quite frankly, it pisses me off. Taking advantage of someone’s naïvety is cruel and rude. What’s worse? Breaking the news to my new client.
Here’s the awesome part! Now you know a little more about what you should be getting. If you already knew, share the post with some friends who don’t.
Seriously, no more surprised kitties.